Directorate Community Service (DPKM) UGM held a training activity of ICT-based strategies to strengthen SMEs. This event was held on Wednesday, August 24, 2016 held at the Directorate of Systems and Information Resources (DSSDI) UGM. On this occasion, Prof. Irfan Dwija Prijambada as Director DPKM UGM disclose this activity aims to provide technical skills provision for offenders SMEs mnenjadi trained partners DPKM UGM through ICT-based marketing strategies so that their products can compete with the broader market.
Further, he said with a flood of products the global market, especially in the era of the ASEAN Economic Community (AEC) is a challenge and an opportunity that must be addressed proportionately and professionally. At this time, the marketing activities of SMEs remains piecemeal and not integrated with ICT systems. This condition causes the product to market SMEs can not yet widely accessible.
Some models of ICT activities to be carried out by the SMEs is how to prepare technical skills and steps for SME products can be known by the market quickly and easily without the barrier of space and time, said Prof. Irfan.
The training was attended by 31 SMEs engaged in food, fashion, services, crafts and accessories. The menu is packed in training more practical to apply the product marketing activities of SMEs, so that in the end the participants were able to apply it in the media marketplace transactions through e-commerce.
In this training, each participant is required to bring the products of SMEs in accordance with their respective fields. Participants will receive materials about the basics pengabilan images (photography), presenting a product image in the website as well as the introduction of e-commerce market opportunities. Material marketing strategies through shooting technique SME products with accompanying practices and mentoring how shooting products directly delivered by Hibatul Haqqi companion SMEs who are students of UGM. In this session, participants are grouped into 5 groups according to their respective fields of SMEs. In the second and third sessions continued with material management marketplace for SME products and account creation and upload photos MSME products in the marketplace with the keynote speakers M. Zudha Ghofur of DSSDI UGM. Last menu presented in this training is the practice of MSME products in the photo upload page bukalapak.com by the participants, accompanied by a team of LO students. **
