Currently the products continues bergeliat and growing SMEs, and even some types of products is growing very rapidly in accordance with market demand trends. This excellent opportunity is proper attention of the MSMEs and also the parties that have an interest in this case. On the other hand, the market is more open, including for the MSME market.
In the opening speech Training Strategies and Strengthening SME ICT based on the theme Marketing Strategy SME based on ICT use technical Branding in Innovative and Creative on social media websites and e-commerce, Director of Community Service UGM said the current SME products should be more creative and innovative, with an emphasis on product branding.
Further delivered by Prof. Irfan D. Prijambada that branding a product will be very close to the emotions and the imagination of consumers. As an example of a product specific brand of bottled water has become a branding for bottled mineral water. Likewise, instant noodles, motor vehicles and other electronic products are very attached to the public imagination.
The key said Director of the Service so that the product has a good branding, the branding should be interesting, striking eyes and ears, so stick to the head of prospective buyers and the public at large. Times have changed, with the use of technology products of SMEs can be more competitive in the market. Specifically Prof. Irfan also wants to activities next year so that the application of branding applied to the village government so that the advantages of the region can be communicated.
The training was held for one day on Wednesday, September 14, 2016 presents the resource persons who have competence in the creation and management of branding on SME products, materials selection and use branding strategy presented by Edwin R. Indarto.
According to Edwin the business activities that generate profit, continuously, and grow sustainably. Doing Business has four aspects. operational/production processes, marketing and sales, finance and human resources. Without any one of these aspects of business can not be run optimally. In business, the most important thing in a business is the buyer. Buyers become a target market should be maintained.
Further lecturer Faculty of Animal Science and introduced the concept of AIDA or Attention, Interest, Desire, and Action in making branding. Attention, layout and drawing attention to attract attention. Interest, choose words or topics that see people. Desire, a branding able to arouse desire. Action, good branding directs consumers to take action.
Other resource persons in the training was attended by 30 participants are Djoni Purwanto and Grace Alfianto that guide participants in making branding SME products according to the type and scope of business. At the end of the training has generated as much as 12 logo branding. ***
